I'm not a fan of the looks on this one either, and I agree with Shnak, the Ody is the best looking minivan on the market. But the value on this one is outstanding. Give this thing 3-4 years and if the quality is up to present Hyundai standards, the Sedona (and cousin Hyundai Entourage) will become 2nd tier minivans, outranking GM and Ford and putting more pressure on Honda & Toyota. The only thing stopping me from recommending the Kia is an unproven quality record. For $30-35k I'ld suggest new minivan buyers stick with a base Sienna for their peace of mind.
Looking forward to seeing what Hyundai's take on the minivan is.